If you are 20 years old or younger as of this writing, you are the generation that refuses to accept poor service. You will go to the grocery store and if the product is terrible or the service is rude you simply snap a quick pic or a short video on your iphone 3gs and within moments 1,000 potential people will also know your experience and share it with you via Youtube.
I fear the death of modern business will be the refusal of those over 25-ish to embrace this new age of communication. I know many people in their late 30’s that are still terrified to generate any kind of financial transaction online. Businesses that succeed in the future will embrace the ‘up and coming’ socially networked generation or they will fail and fail miserably. I continue to watch certain companies spend literally millions of dollars marketing a product when they could get more exposure for free. That’s right, free. The ‘old school of thought’ is nothing good is free. I say to them, “If paying a premium makes you feel superior, have at it.” It is a real shame though because there are over 500,000 hits on Youtube of video feed of a young kid playing guitar. Imagine that and to be quite honest with you the video is marginal at best. We must think differently today.
Much the way e-mail changed our lives so will online social networking change our lives. I read a recent study stating that Apple recently hired some kids out of college that have never (I repeat) never sent an e-mail. “E-mail” he says, “Wow that’s so taboo, who sends e-mail anymore when I can be linked real time to my entire community of friends?”
If my generation plans to succeed we better embrace socialnomics. (Socialnomics - the term is borrowed from a book written with the same title by Erik Qualman) We will ignore at our own peril.
Your thoughts?
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