Guess what folks, we are getting older! Pretty simple concept, huh? Did you know Apple recently hired a college grad who had never used email or read a newspaper? This grad was highly sought after. His methods of communication consisted of only Social Network accounts. He felt that email was 'taboo' and the 'old way' for simple and common communications. Why e-mail from one computer to another when a person can chat & video directly from one mobile device to another?
Think about it..........in 10 years communication will not look as it does today.
Just for giggles........anyone following Google Wave? Imagine the power we have to communicate transparently and in real time with our customer? Two-way dialog with all needed media involved.
http://wave.google.com/help/wave/about.html
No paper, no airline ticket, no jet-lag..........simply start choosing the poisons that are eliminated from the process.
Think the customer would hate this? I spoke to one of our top customers last night, he wondered why we had not moved in this direction 5 years ago.
Very sobering, when asked why they did not tell us earlier, he stated, "We assumed you were the best in your industry and knew what you were doing.!"
This is PROFOUND! Somewhere in the process the customer did not feel our relationship was transparent enough to tell us this. This is not the fault of the customer this is where we as suppliers have not thought into the future. We have been so consumed with keeping our jobs and making it through the recession that we forgot about 'Generation Y'.......the leaders of tomorrow at the customer site.
I spoke with another customer this week that said most paper he picks up at trade shows and from sales calls get tossed to the 'recycle bin'. He says, "At least we're being 'Green' in the process".
Please offer your ideas here. Discuss openly.
It's a new world..........same customer, new generation of leaders.
kl
Think about it..........in 10 years communication will not look as it does today.
Just for giggles........anyone following Google Wave? Imagine the power we have to communicate transparently and in real time with our customer? Two-way dialog with all needed media involved.
http://wave.google.com/hel
No paper, no airline ticket, no jet-lag..........simply start choosing the poisons that are eliminated from the process.
Think the customer would hate this? I spoke to one of our top customers last night, he wondered why we had not moved in this direction 5 years ago.
Very sobering, when asked why they did not tell us earlier, he stated, "We assumed you were the best in your industry and knew what you were doing.!"
This is PROFOUND! Somewhere in the process the customer did not feel our relationship was transparent enough to tell us this. This is not the fault of the customer this is where we as suppliers have not thought into the future. We have been so consumed with keeping our jobs and making it through the recession that we forgot about 'Generation Y'.......the leaders of tomorrow at the customer site.
I spoke with another customer this week that said most paper he picks up at trade shows and from sales calls get tossed to the 'recycle bin'. He says, "At least we're being 'Green' in the process".
Please offer your ideas here. Discuss openly.
It's a new world..........same customer, new generation of leaders.
kl
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