What do you know about your customers? How many contacts do you have inside of your customer facility? The ‘salesman’ ‘buyer’ relationship is as old as the process of bartering for goods and services. One guy rides through town and hooks up with a potential buyer. The guy selling looks over his shoulder……..making sure another seller is not riding into town with a better gadget for less money.
I remain convinced that we all collectively underutilize the resources at our disposal. We live in an age in which we could know anything we choose to know about our customers. We could interact with them socially online. We could not only know the buyer but we could know the end user and everyone in between.
We could let our customer tell us exactly what his need is and then simply produce according to the desire? What prohibits us? It is so easy to see the companies that truly know their customers. As a matter of fact, in the current economy the folks that really understand and know their customers shine even more so than in times of prosperity.
Do your really know your customer better than your competitor does? If not, what prohibits you from doing so?
kml
2009
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